Every day unregistered is a day unprotected
USPTO rights go to the first to file — not the first to use. A competitor can lock your name while you sleep on it.
Every month you delay filing is a month your brand is exposed to copycats, legal fees, and forced rebrands. Find out exactly how much waiting could cost you — in dollars, not guesses.
1 in 4
small businesses face a trademark conflict before year five.
$50K+
average cost to rebrand after a forced name change.
8–14 mo
typical USPTO processing — the earlier you file, the earlier you're safe.
Three hard truths
USPTO rights go to the first to file — not the first to use. A competitor can lock your name while you sleep on it.
Rebranding, legal defense, and lost momentum routinely run 10–50× the cost of a standard trademark application.
As your market fills with lookalikes, the probability of a conflict compounds month over month — quietly.
The calculator
Slide the inputs to model your exposure. The longer you wait, the steeper the curve.
Name distinctiveness
How unique is your brand name? Distinctive names face fewer conflicts; generic ones face more.
Your results are ready
Enter your email below to unlock your full risk report and action plan.
Get your report
Enter your email and you'll have your full report — with a one-page action plan so you know exactly where you stand and what's next.